leslie hitchcock

Posts Tagged ‘food’

Ordering Ahead with Order Ahead

In reviews on October 23, 2012 at 3:32 pm

True story: In March I moved into a new apartment and I have not cooked since.

Cooking is not fun. I’ll do it if I have to; I have some game in the kitchen and am capable of making good things to eat. But all of the logistics surrounding cooking are not interesting to me: grocery stores, markets, ingredients, Farmers Markets, cook books, cleanup, etc etc. Basically, I feel like my time can be better spent. Also, I have the rest of my life to cook, so I’m not really going to start until it is imperative.

How do I eat, you ask. Excellent question! I recently attended a dinner party and I offered my help in the preparations, then quickly rescinded and instead volunteered to help with take-out if the experimental situation went south. (We did not need that option; the host made an incredible meal)

But the point remains: I eat out. A lot. If I am not getting lunch delivered as part of an office perk, I’m in a restaurant. Sometimes I wrangle friends to dine with me, sometimes I do take out. But now? Now I can Order Ahead.

Many mobile apps can help me get food: Get It NowGrubHub, Seamless. All of them bring me the meal I’ve requested. But sometimes I’m in a rush and hungry and need to have something waiting for me when I get to my destination. (If you’ve had the misfortune of experiencing Hungry Leslie, I apologize.) Plus, I really hate standing in line. Order Ahead is ideal in this situation.

I downloaded Order Ahead several months ago with the intent to review but then forgot about it because the offerings in my neighborhood are not restaurants I enjoy. It wasn’t until I was standing in the unending lunch line at HRD that I was reminded of Order Ahead’s existence. Sure enough, most restaurants I frequent in SOMA are represented. I hope the Order Ahead team works to on-board a better representation in other areas of San Francisco. I’d use it much more frequently.

The in-app UI is very well executed. After one is signed up, credit card filed and logged in, finding a restaurant from which to order is simple. My first order was from the TechCrunch office and as Marlowe is a partner, I couldn’t resist one of their cheeseburgers.

Navigating the menu proved efficient as did placing the order. My card was on file so as soon as I ordered the bill was settled. I received confirmation in the app as well as an email. The app’s confirmation page provided significantly more detail than the email page including when it could be picked up and where in the restaurant. Simple! I like it.

When I got to Marlowe I stood awkwardly at the bar while the bartender found my order. She kind of shrugged and told me I could just go “since you paid already, right?” We both admitted to not really knowing what the protocol was for the transaction, but it worked out perfectly. The burger was delicious. The only complaint I had was that I forgot I eschewed french fries for salad. It still sits on my desk uneaten several hours later.

I’m looking forward to watching this service grow and trying new establishments as they are added. One in particular seems fascinating: ordering coffee from Philz (or in my case a Chai Latte). I wonder what the experience is like with a beverage order. I’ll report back upon trying. But until then if you’re in the San Francisco area and don’t like cooking, I highly recommend Order Ahead.

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