I’ve Been Hooked By Shoes Of Prey


My TechCrunch (writing) debut!


Editor’s Note: Sales Marketing Manager Leslie Hitchcock is a non-editorial TechCrunch employee. In addition to working at TechCrunch and being super fashionable, she reviews startups and tech products occasionally on her personal blog, Leslie Just Joined.

Two of my favorite things are shoes and tech. That a site exists which combines both…well, where do I sign up?

Shoes of Prey is an Australia-headquartered startup where women (sorry, fellas!) can create shoes of their own design, which are then custom-made to order and delivered within five weeks of conceptualization. Shoes of Prey came to fruition out of the premise that somehow women compromise when searching for the perfect shoe out in the wild; that our ultimate dream shoe lives somewhere inside of us, just waiting to come out. I can get on board with this!

Until recently I hadn’t heard of Shoes Of Prey – most of their business…

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2 thoughts on “I’ve Been Hooked By Shoes Of Prey

  1. I’m very excited to try this out! Thanks for writing about your experience – it seems like a very cool concept. I’m always pretty picky about my shoes and would love to be more hands on with the whole experience. So…I’m about to give it a go! Can’t wait to read more of your startup reviews. BTW, have you tried CakeStyle? I feel like it would be something you would enjoy. Thanks!


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