want app adoption? focus on the gays.

thoughts

Gay Mobile Social Network Hornet Is Fabulous: Rakes In 150K Users With 150% MOM Growth

Honestly though.

Most mobile developers and entrepreneurs are looking to figure out a way to on-board “normals”, but if they really want to have their app adopted (and potentially make money) focus on the gay community. Just make sure your servers are ready for the onslaught.

a handy, dandy guide to dating in the digital age

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Note: This post is a slight departure from the traditional high-minded chit-chat about mobile apps and technology startups…

Dating? Oy. Dating in the digital age? Yikes.

We live our lives online. We’ve adapted to publishing our every thought, concern, anecdote, humorous aside, EVERYTHING in public. Twitter, Facebook, Path…  you name it, we belong to it and if you’re like me, you tend to forget that there are people out there actively listening. Until that one time you happen to post something that could be slightly misconstrued and interpreted by a member of the opposite sex (or same sex if that is your jam) as “Hey! I’m single! Ask me out!”

…I apparently tweet out a variation of this every few months.

Anyway, this has happened to me several times: once a surprisingly happy experience that resulted in dating for a few months, once in an ambiguous “Did what I think happened just happen? No, thank you!” occurrence and most recently in an awkward please-make-it-stop spectacle.

“I’m glad I’m not a lady.” –dude who felt sorry for women as a result of these stories

Some gentle guidance seems to be necessary based on my experience, so I offer to you the Leslie Pro Tips for Dating in the Digital Age:

FIRST: Don’t ask someone out publicly. As in on your Twitter feed. (DM, while not ideal, is acceptable.) Don’t ever do this, no matter how long you’ve followed her and how fascinating you might think she is. It puts both of you in an uncomfortable position. You having a public trail of your inquiry. Her either ignoring you (not nice) or publicly saying no thank you (bitchy).

SECOND: Don’t tweet out to your followers requesting reasons why this woman (who, keep in mind, has not responded to your first solicitation) should accompany you to dinner. Just don’t. While nice, the inundation of kind words about you and why she should think you’re a catch are not necessary. In my case they only make me want to back away slowly. I mean, full disclosure: I like to be chased, but come on! It is too much.

THIRD: If your first few overtures have not been reciprocated, move on. Please? For everyone’s sake. Don’t @-reply her again over the following days with more reasons why she should go to dinner with you. This is when it starts to get creepy and you move firmly into 0% chance of date, 100% chance of being blocked land. No one wants that. We want to keep everyone’s dignity intact.

Lest we think I’m unfairly picking on anyone with this post, I surveyed my girlfriends to learn of their most disconcerting online experiences. Trust me, these types of things happen more than you’d think.

One friend has stopped posting to Twitter in real-time after a male acquaintance began appearing at her location as he “happened to be in the neighborhood.” Once or twice is a coincidence, but as it was happening so frequently it (rightly) freaked her out. As a result she’s checking in on Foursquare less and is tentative about social platforms in general where before she was an early-adopter.

Another girlfriend has a random person she went on one date with over two years ago consistently show up in her LinkedIn “Who’s Viewed Your Profile” section. Enough to make her wary and be grateful she’s not more active in other social media arenas.

In an attempt to tie this back to tech in some way, we’re stuck with these social mediums for now: Twitter, Highlight, Foursquare and the like. As has been mulled over before, if these companies want to survive women need to adopt them. If we’re barraged with unwanted advances, we won’t feel safe. If we don’t feel safe, we won’t use that technology. Refer to my post on Highlight for more thoughts on this. Something to keep in mind: “Just because you can [use these venues to ask a girl out], doesn’t mean that you should.”

Is this post harsh? Possibly. Will it result in a dating dry spell for me? Perhaps. It is a risk I’m willing to take because here’s the thing: how are men going to learn what works and what doesn’t if no one provides a little instruction? It is like that episode of Sex and the City that was so revolutionary for women. “Stop being weird online, you’re terrifying her!” is the new “He’s just not that into you.” I think it will totally work.

Oh, and I saved you the comments on how bitchy and pretentious this post is by tagging it appropriately. You’re welcome!

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klout for iPhone is beyond baffling

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As far as services go, Klout is incredibly confusing.

Somehow the team created a business (?) out of determining ones influence in obscure ways on the internet. I log in for fun now and then, exclaim to my colleagues (who kindly humor/ignore me) the random things Klout finds me influential in. Continuing to peruse my profile, I wonder about how the metrics are determined, marvel at the fluctuating score analysis graphs, and then go back on my merry way doing typical Leslie things.

Doesn’t this look dramatic?

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Occasionally though, I do log into find amazing insights like this.

Most of the time though, what Klout has to share with me is not relevant. Basically because I have no idea what it all means.

However, being the naturally curious individual that I am, I downloaded Klout for iPhone when it premiered. Why? No clue. Curiosity drives us in strange ways, I’ve found. But I digress.

From what I can see, the iPhone app adds no value to whatever it is that Klout is offering me in the first place. I can look at my profile from the app, but there is no there there, if you know what I mean. The app monitors when my score goes up and down and sends me notifications when a change occurs.

Aside from the obvious solution of turning off Klout notifications, what action is one supposed to take at this alert? Perhaps something funny like this? Since my Klout score is meaningless to me, I have no desire to do anything, but I still don’t understand why the app is necessary. I don’t use Klout Perks, but even if I did you can’t access them from the app. You can’t give Klout to other people from the app. You can look at other people’s Klout profiles, but very limitedly. I just don’t get its point.

Interestingly enough, Klout thinks I am influential about Klout. Maybe that will increase after this post, which would amuse me. And continue to baffle me. Good times! Consider this app designated for the land of the app graveyard.

investigating the app graveyard phenomenon

thoughts

Last week I backed up my iPhone and for whatever reason, iTunes decided to reinstall every app that I had ever downloaded and previously deleted from my device. It was quite the blast from the past, seeing all of my discarded interests reappear — jarring and slightly sad.

I’d had such high hopes for some of them, some didn’t suit my style, and some seemed to require more effort than I cared to put forth. It was almost like sifting through memories of old relationships, if I get slightly theatrical about it.

Perhaps you are different, but I regularly trim the overgrowth of apps on my phone. In what I’m sure isn’t a coincidence, lately a few of the folks I follow on Twitter have been talking about paring down the number of apps they maintain on their devices. As I respect these people greatly and have been doing the same, I began to consider my own current consumption and pruning habits.

What makes me decide to move on from an app so decisively that I delete it entirely? A few things come to mind.

Relevancy

Relevancy is key and must be one of the main things that keeps mobile app entrepreneurs up at night. If your app isn’t relevant then it has no traction. Unfortunately nothing stays relevant all the time. At one point I downloaded media apps with gusto: CNN, NPR, NBC News, SF Weekly to name a few. I was going to read the news, dammit. But then they sat idle, taking up valuable space on my device. And it occurred to me that I get all of the news I’m interested in from Twitter! Why keep these specific apps when one will do? The choice was clear: delete.

The big guys like the news outlet apps above give me no gut wrenching sensation when I cut them out. The mobile app startups do. I hem and haw because I feel an affinity for those setting out and doing something new, even more so when I respect the hell out of their investors. In some cases I know the entrepreneur behind the product, so it becomes more personal. However, if the app isn’t relevant for me anymore I can make the choice to do what’s best for me and my iPhone memory.

Life Direction

“The only constant is change.” –Heraclitus

A subset of relevancy. True in life, this applies to mobile consumption too. Things just change; sometimes for what initially appears to be no good reason. “Oooooh! I really LOVE the Nike+ running app!” becomes something different in no time if it starts to affect my mental health. As in life where relationships falter, where yoga doesn’t seem as appealing anymore, where I’m suddenly over a restaurant I enjoyed yesterday, etc., etc., ad infinitum, a question like “Do I absolutely need this clunky DeYoung Museum app all the time?” periodically surfaces. Sometimes I’m ready to let go when that directional shift occurs, sometimes I hang on. But the question does eventually come and preferences change.

“Spring Cleaning”

Sometimes it just feels good to delete stuff. How many people have I talked to who after completing a major Twitter or Facebook friend overhaul say “It felt so good!” The last grooming of my apps included not just deleting but also sorting my most used into folders and finally putting it all on my home screen. It has been a few weeks and periodically I forget where I’ve filed an app but when I went through that exercise I felt like I was accomplishing something. If I can’t recall the last time I launched a particular app, then it swiftly gets the axe when I’m in this mode. I am a Type A, do-er after all.

Since I’m a curious person, I thought I’d ask: how do you decide when to delete an app off your phone? Do you delete them at all? Are you as philosophical about it as I am (…apparently)? Tell me, tell me!

Image via iPhone How To

brewster: a beautifully re-envisioned address book

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Fanfare! Buzz! Fred Wilson! Download now! That’s what the Brewster app launch looked like today. Did I take the bait? Of course. Should you? Absolutely.

Brewster‘s aim, to disrupt your iPhone’s native address book, is deceptively underwhelming. To the basic mobile user, the address book is taken for granted as the way we maintain our contacts. But with Mercury entering retrograde on July 14 (yes, I went there) having all of my contacts backed up in a (non-iCloud) cloud is perfectly timed.

What Brewster does though is so much more and it is beautifully executed to boot. In fact, the way Brewster is designed and behaves reminds me of Path. And we all know how I feel about that app.

When the app initially launches, it takes you through all of the various ways you can be connected to someone. I synched my Twitter, Facebook, LinkedIn, Gmail and Foursquare accounts in addition to my actual address book. After Brewster collects the data from those various sources it notifies you that you’re ready to begin.

The first step is selecting your favorite people, the ones you communicate with most regularly across the sundry networks. That sounds more boring than it actually is. Check out what it looks like. So pretty.

After checking off your favorites they are easily ordered and then accessed by how recently you interact with them. What was frustrating about this process is when you’re connected with one person across multiple platforms. For example, my mother showed up as Mother (what I call her in my address book; I am Southern after all) and under her actual name due to her Twitter account. Perhaps I just haven’t uncovered this feature yet, but it would be great if Brewster could condense all entries for a single person into one entry.

UPDATE: A “merge” feature exists within contacts! Man, that Brewster team thought of everything. But in all fairness it is slightly buried. I’d prefer it if that feature was automated and made suggestions of contacts to merge.

Once you get your favorites situated, write a blog post, publish screenshots of who your favorites are and potentially offend everyone else you’re close to, there are more ways to interact with Brewster, all of which are designed to make staying in touch more simple. Lists, network updates, search capabilities. You name it. The Brewster team covered all of their bases with regard to functionalities.

I’ve made calls from the app, texted and emailed. It is a seamless experience and because of the ease of transition to those functions, feels native. Actually, it feels better than native because it isn’t so blah to look at. I’ve said it before and I’ll say it again, aesthetics are important. Once a text or an email is sent, you’re directed back to Brewster, but that isn’t the case with the phone functionality. It leaves you stranded high and dry in the phone app. Not sure why that is different.

The lists feature is pretty neat. I like how Brewster suggests lists based on my interests: San Francisco contacts, TechCrunch people, industry peeps, etc. Most Mutual Connections is pretty fun in the tech industry. But with over 1,000 contacts based on all of my networks, the key function I’ll use the most (aside from my favorites) is the Search feature. I’d comb through them all and delete extraneous people to make it more manageable, but with favorites that seems unnecessary. Plus, who knows when I’ll need to get a hold of someone who today seems random.

Updates is the only feature I’m not quite sure about but that is simply because at this point it hasn’t populated for me. Apparently at some point it will alert me to who’s around, industry notables, who is “trending” in my world and who I’m “losing touch with”. I’ll be curious to see what my reaction is at that point. Urgency or apathy or something in between? More will be revealed!

Until then, I think I’m sold on this app. More native iPhone app disruption, please!