VCs and Marketing: How The Big Players Play

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TechCrunch

Editor’s Note: Sales Marketing Manager Leslie Hitchcock is a non-editorial TechCrunch employee. In addition to working at TechCrunch and being super fashionable, she reviews startups and tech products occasionally on her personal blog, Leslie Just Joined.

“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.” –Seth Godin

In an effort to appear in touch with Silicon Valley, the traditional media has recently turnedits eye on venture capital’s marketing efforts.

Venture capital is certainly a changing landscape, especially as of late. With the chattering classes abuzz about the current state of VC, the tech industry seems to be taking the recent visibility of local investors personally. Traditionally a quiet industry, firms are now actively touting themselves and it is making some people uncomfortable.

Brooklyn Bridge Ventures’ Charlie O’Donnell explains,”A lot of…

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