Let’s (Gamify) Date(ing) And Make It Addictive In The Process



Editor’s Note: Event Partnerships Manager Leslie Hitchcock is a non-editorial TechCrunch employee. In addition to working at TechCrunch and being super fashionable, she reviews startups and tech products occasionally on her personal blog, Leslie Just Joined.

A few months ago I broke down and did something I swore I’d never do. Yes, that’s right. I opened a dreaded OkCupid account. [Y’all, I’m so embarrassed right now, you just don’t even know.]

For many years I’ve dated successfully in real life. But curiosity got the best of me and it was enhanced by, uh, let’s call it a dry spell despite working in a target-rich environment. As my friend Morgan says, in our industry “the odds are good but the goods are odd.” Go tech scene!

So I opened an account just to see what would happen. In the three months I’d been a member of OkCupid, I went…

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