Ello, A Case Study In App Adoption By The Gay Community

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The great gay Facebook exodus begins

Ello launched in March to a whisper and now suddenly finds itself experiencing incredible growth. It is the first time where my non-tech “normal” friends had heard of a startup prior to me. I find the critical mass surrounding it fascinating, but unsurprising.

The gay community has long felt undermined by Facebook, first with the exclusion of non-gender-specific pronouns and now with the removal of accounts using stage names, primarily those of fabulous drag queens. In their eyes, Ello gives them the freedom to be themselves in a way they aren’t currently finding on Facebook.

I live in the Castro, San Francisco and have many, many LGBTQI friends. Chatting with one of my queer-identified housemates tonight about Ello, I mentioned how it was experiencing an insane amount of sign-ups. Her response: “The queers will mobilize.”

Sound familiar? It bears repeating: if you want your product to get adopted quickly, focus on the gay community. And prepare your servers.

Everlane: Does A Designer Shirt At Any Other Price Point Smell As Sweet?

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TechCrunch

Editor’s Note: Sales Marketing Manager Leslie Hitchcock is a non-editorial TechCrunch employee. In addition to working at TechCrunch and being super fashionable, she reviews startups and tech products occasionally on her personal blog, Leslie Just Joined.

Two weeks ago I sat next to Warby Parker co-founder Neil Blumenthal at a dinner. Because I cannot help myself when meeting someone as interested in the fashion world as I am, I naturally talked his ear off. What we specifically discussed was the panel Neil sat on at Disrupt called “When Will Fashion Tech Just Be Fashion?” One thing that came up in the panel was the concept of fashion startups disrupting traditional brick and mortar stores by cutting out the middleman and keeping prices lower, presenting a unique AND cheaper online customer experience. Win win, right? The market is booming with companies entering this space: Warby Parker, Shoes…

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I’ve Been Hooked By Shoes Of Prey

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My TechCrunch (writing) debut!

TechCrunch

Editor’s Note: Sales Marketing Manager Leslie Hitchcock is a non-editorial TechCrunch employee. In addition to working at TechCrunch and being super fashionable, she reviews startups and tech products occasionally on her personal blog, Leslie Just Joined.

Two of my favorite things are shoes and tech. That a site exists which combines both…well, where do I sign up?

Shoes of Prey is an Australia-headquartered startup where women (sorry, fellas!) can create shoes of their own design, which are then custom-made to order and delivered within five weeks of conceptualization. Shoes of Prey came to fruition out of the premise that somehow women compromise when searching for the perfect shoe out in the wild; that our ultimate dream shoe lives somewhere inside of us, just waiting to come out. I can get on board with this!

Until recently I hadn’t heard of Shoes Of Prey – most of their business…

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